Introducing DAFgiving360™
Have you heard our big news? It’s true – we’ve changed our name and we're in the process of transitioning to our new brand, DAFgiving360.
Our new brand puts DAFs front and center, which supports our mission to increase charitable giving in the U.S. It also highlights our continued commitment to providing a holistic giving solution, centered around DAFs, for current donors, advisors, and future generations of philanthropists.
Rest assured that everything else remains the same! While the brand and name of the organization will be new, the experience of working with us will not change for donors or financial advisors, and no changes are being made to account structures.
Please note, it will take time to transition to our new brand and you may still see our previous name and logo in several places. We will be making updates over the next few months.
DAFgiving360 frequently asked questions
Find answers about our new name and brand
What is the organization’s new name?
- The organization has been rebranded to DAFgiving360. Our new legal name is Donor Advised Charitable Giving, Inc.
- We’re in the process of unveiling our new brand aligned with our vision for the future.
Why is the organization changing its name?
- We have rebranded our organization DAFgiving360 in concert with our 25th anniversary. Our new brand name puts donor-advised funds front and center, which will further our mission to increase charitable giving in the U.S.
- Our new name also highlights our continued commitment to providing a holistic giving solution, centered around DAFs, for current donors, advisors, and future generations of philanthropists.
What is the difference between your new legal name and brand name?
- Our legal name is Donor Advised Charitable Giving, Inc. and our brand name is DAFgiving360. Our legal name will be used in legal documents, accounting statements, and similar materials. Our brand name is how we identify ourselves and will be used in marketing communications, advertising, and general references to our organization.
What is changing and when?
- While our name and logo have changed, our donor and advisor experience will remain the same.
- Nothing will change with our donor-advised platform or the services it provides.
- No changes are being made to our organizational structure including our leadership, team, or Board of Directors.
- Our offer does not change. DAFgiving360 is committed to making giving as easy and efficient as possible with donor-advised fund (DAF) accounts.
- It will take time to transition to our new brand. In the meanwhile, you may still see our previous name and logo in several places. We will be making changes to websites, systems, forms, and documents in the coming months.
How are donors, advisors, and charities impacted?
- The experience of working with DAFgiving360 will not change for donors or financial advisors, and no changes are being made to account structures.
- While our new brand includes a new name and logo, our service and operations will remain the same. Our website and content is in the process of being updated accordingly.